EA Sports Active
Electronic arts already confirmed its stance on Wii and stated that it is pleased with the huge success of the “EA Sports Active” franchise. This is a big thing considering that EA is one of the biggest video game publishers in the world. The head of EA Sports said that they still believe in Wii and they will still include Wii on their major multiplatform launches. EA Sports Active is one of their biggest hits and among the top 20 selling Wii titles of all time. It attracts new consumers from different ages that are not typically Wii gamers.
The fitness game is already a $200 billion industry and the new business model of EA sports could be from video game position to fitness positioning. However, this is not just all about the Wii. There are other motion controlled gaming technology aside from what is used on Wii and that also gets the attention of other consumers. The company will be giving more time and attention to the fitness genre and will announce new products very soon.
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